Language creates culture

Language creates culture

Business as usual, and the world as we know it is a culture of domination, top-down hierarchy, leader as authoritarian, employees as commodities, customers as consumers, and citizens as useful when spellcast by lies.

If we want to change the world, we need to change our language.

Part of our commitment in Syntropic World is to bring new language, and therefore, new worlds, into existence.

We can be a steward rather than a boss/leader. The moment we become a steward, the patriarchal dominance disappears. We now hold the space for our business and for the people to be everything they are capable of being.

Instead of enrolling staff in our core values, we can invite conversation and explore what our values mean to our people. Our people then build a business around these values together.

Instead of living and breathing results, we might ask questions like…”What would it take to create a future distinct from the past? One that values and honours all?”

If we need to check on people all the time, to performance manage them, then we are the parent. Is this the culture we want, one of parent/child? Dominator/dominated?

For today, be aware of the language you speak in your organisation and our world. Is it building the culture you want?

Written January 7th 2014

Edited and published April 21st 2026. Photo taken April 21st 2021.

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