The desiccation of our soul

The desiccation of our souls

A small business relies on the relationship with its customers. The small scale means that when one person receives bad service or a shonky product, this can have an exponential effect on the whole business.

When a large business gives shonky service, when we, the customer, are treated as a number, a transaction and disrespected, ignored or exploited, to the business it is meaningless.

There are few examples of large businesses that prioritise the customer relationship. At some point in the business growth, there is a shift from caring about people to focusing on profits.

One or twenty voices of complaint are lost in the millions of transactions, and the machine rolls on.

There are some businesses that need to be big to be viable. Airlines, for example. When there is a monopoly, the care factor gets worse, as the power rests with the business. It is another form of bullying.

It is not hard to keep the relational dynamic as primary. It requires intention, commitment and anchoring into the business architecture the Pattern Integrity of the idea of the business when it first began.

A Syntropic Enterprise understands that the very fabric of all existence is our relational dynamic. In the beginning of days and at the end, it is our relationships that count.

Profit should be the outcome of good business, done in service to the customer, and without violating life’s future. Until we recalibrate enterprise in line with the sacredness of all life, we will remain on the life terminal path. A precessional effect of this is the desiccation of our souls.

Photo Taken December 4th 2025, Article published December 4th 2025

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